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If you would like to find out more about any of these articles,
or would like help delivering your business objectives,
please do get in touch.

Tuesday 24 July 2012

Some statistics

Ofcom has recently published its 9th annual communications report which covers both traditional (including good old letters) and digital communications in the UK. It's a long report, but here are some key findings:

80% of the population has home internet access
76% have broadband
Each household has on average, three different types of device to access the internet

39% of adults have smartphones, of which 40% prefer to access the internet via their mobile device.
57% use their smartphones to shop online
22% use their smartphones to watch TV and film content online

Online shopping is now worth £2.6bn a year and has increased 30% year on year
Companies now spend more on advertising online than any other category (yes, more than TV and more than print)

What does this mean?

On a personal note, when looking at Google Analytics for my clients, there has been a big increase in the number of visits from smartphones (in many cases over 10% of hits), in particular the iPhone. So, it is time to be aware of the growth of accessing your website via a smartphone.

The key questions are:

1) Can people use your website easily on a smartphone?
2) Does the page load quickly enough (some people will access your website in areas where the phone network is weak).
3) Is your mobile website focused on the type of content a smartphone user will want to access quickly?

If you would like any advice on making your website mobile friendly, please do get in contact.

Friday 20 July 2012

A new photo project

As you may know, I am a keen photographer. One of the ways to keep going out and taking photos is to have a project. My latest project is called Fragments etc.
As Sherlock Holmes once said to Dr Watson "you see, but you do not observe." Photography helps you observe your surroundings. To search for things that you wouldn't normally notice. 
This is a project about fragments. Fragments from cities. Fragments that are perhaps down side streets, or above the eye line. Fragments that have interesting shapes, colours and textures.
These photos are predominantly taken with Kodak Elite Chrome slide film. Kodak recently announced that they would stop production. This is a shame, as slide film produces the most beautiful colours and detail. It has something about it that no digital camera can quite reproduce. 
The other advantage of using film is that it costs you money every time you click the shutter and so I am more careful with my shots. I think about them more.
I have managed to buy quite a few rolls in advance of its imminent delisting from the Kodak range.
Here is a selection of some images.








 

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